According to the latest data of China Fishing Association, more than 90 million people like fishing at home, and fishing has become one of the most popular outdoor sports. The birth of the fishing circle not only stems from the entrepreneurs' love of fishing, but also stems from the infinite reverie of the market space of "fishing".

Ye Yongbo, one of the founders of the fishing circle, said: "sometimes I want to go fishing, but I'm stuck with a fishing companion who doesn't have the same time." Based on this, ye Yongbo unites with Zhu Changjian, another fishing enthusiast, to build a social sports platform that can organize fishing by adjusting users' fragmented time.

In a simple way, Yuyou circle integrates information services such as fishing spots (fishing ground information), fishing Expo (fishing skills), fish panning (fishing gear group purchase and garden reservation), and fishing gear stores (merchants' preferential information) to provide users with all-round fishing information. In addition to the functional nature of the fishing circle, users can also be organized to participate in the activities offline through the information of fishing activities advocated online. The sport can be officially announced by the fisherman circle, and users can also organize their own sports.

Yuyou circle began to plan and design in September 2014. Wechat, app and web versions were launched in May this year. Now, Yuyou circle has not held any promotion campaign. The wechat public account has reached 7000 + and active users are 400 +.

Ye Yongbo believes that fishing is an outdoor sport that needs a certain economic ability to consume. Through self driving fishing and parent-child sports, Yuyou circle selects "high-quality customers" who have cars, have time and can spend money fishing. Organize high-quality fishing sports to bring different fishing experience to users. Ye Yongbo told liuyunwang that they would not only organize large-scale fishing competitions on a regular basis, but also cooperate with some fishing grounds (such as Foziling reservoir) to provide exclusive fishing grounds.

There are three main channels to make profits for the Yuyou circle

1. Sports profit: the official sports (fishing and parent-child sports) are officially announced by the fishermen's circle, and the corresponding registration fees are collected, food and accommodation are provided. At the same time, special fishing equipment (small sonar, boat and aircraft for feeding, underwater camera, etc.) will be provided for users.

2. Advertising fee: organize commercial fishing competition, provide advertising booth (RMB 30000 each, estimated to provide 10); provide platform publicity and preferential information broadcast for offline fishing gear stores, and charge corresponding advertising fees.

3. The fishing circle will also unite with Anhui solidarity Fishing Association to hold an industrial exhibition to provide publicity and exchange channels for related fishing industries.

It is worth mentioning that the fishing circle is determined to develop new growth ideas for the fishing industry by providing new growth capabilities of kind (knowledge, information, network and data). Ye Yongbo thinks that the "high threshold" requirement for users does not mean that the number of users will be lost. On the contrary, he thinks that fishing enthusiasts generally have good economic ability and certain cultural secrets. If such groups of people are connected with net, an upper social circle will be formed. Long term users will accumulate a large amount of data for the fishing circle, which will be transformed to provide data support for the growth of other industries.

Among the competitive products of the same kind, iron fish fishing pays more attention to social networking, while fishermen and fishing gear net pay more attention to e-commerce. There is also a lake fishing ground that integrates social networking and e-commerce. The difference is that the e-commerce module of the river and lake fishing grounds provides not fishing gear, but fishing ground tickets. The essence of Yuyou circle is a social sports website, which can provide advertising platform for offline fishing gear stores.

Now, the main city of the fishing circle is Anhui Province, and it has set up branch stations in Sichuan, Qingdao and other places.

In my opinion, one of the biggest challenges faced by the fishing Internet industry, whether social or e-commerce heavy, is the problem of user traffic. How can traditional fishing enthusiasts open their minds, Download apps, and be there? What's more, the positioning of "threshold users" is not the best choice for a start-up sports website?

There are 2 technical team members and 3 operation team members in Yuyou circle. Ye Yongbo, one of the founders, has many years of product management and marketing experience. Zhu Changjian, the founder of unity, has many years of sales experience. The two founders are both alumni and good friends. In the team, ye Yongbo devoted himself to daily management and project planning, and Zhu Changjian worked hard to plan and organize the campaign.